HOMECOMING: Liberty University
As a Special Projects marketing team member at Liberty University, I worked on a variety of high priority and high-profile projects. One of the primary projects was Homecoming. I was the lead designer on this initiative for multiple years, setting the tone for the brand look and feel. I developed the logo and iconography, working within the University’s existing brand guides, and applied this look across a variety of pieces.
As the primary designer, I provided the following deliverables in preparation for Homecoming.
Window and door clings
Weekend schedule brochure
Postcards to alumni
Fold-out mailer and infographic to alumni
Buckslips
Hangtags
Emails
Social Media graphics
Branding Strategy | Layout | Iconography | Logo Design
