LIBERTY WOMEN’S BASKETBALL

Starting with the poster, I was in charge of setting the tone and brand for the Women’s Basketball 2022-2023 season. This carried over into social media, print and large-scale installations across the campus.

The project began with mood boards and providing direction for the photography team. I oversaw the shoot and created multiple additional pieces that reflected and promoted the Women’s Basketball team.

Branding Strategy | Direction | Production | Layout

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