GIVING DAY
“Fuel the Fire” is a fundraising endeavor that Liberty University promotes to its alumni and internal departments. I was responsible for developing the logo, as well as the brand look and feel.
The Giving Day brand was applied to multiple projects, including:
Emails
Video screens
Signage
The brand was also distributed to our Social Media teams and Athletic Marketing department for application to more specifically targeted audiences.
Branding Strategy | Illustration
