VISIT KINGSTON

Visit Kingston was one of my primary clients while I was working for a marketing agency that specialized in tourism and hospitality. While I covered everything from magazine spreads and brochures to digital ads, my favourite projects were on a much bigger scale.

One of the most interesting and challenging projects was creating experiential designs. The first step included a sponsored suite at the Leon’s Center. I proposed painting the walls the client’s signature green, as well as adding wall decals that echoed designs we’d done for them in the past. We included branded pillows, coasters and table wraps for a fully immersive experience. The second phase was large window installations at rest stops which featured local favorites in Kingston, including shops, restaurants, tours and museums. Finally, I continued an illustration library of Kingston’s historic landmarks and tourist attractions. These illustrations were used as backdrops at trade shows and fairs, as well as wraps for various objects such as tables.

Illustration | Layout | Typography

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