LIBERTY UNIVERSITY COMMENCEMENT
As a part of the Special Projects marketing team at Liberty University, one of my major endeavours each year was Commencement. This was a new challenge every year as the University navigated Covid restrictions. I was responsible for creating a unique typographical lockup, as well as designing the Commencement guide—and most importantly, the graduate book.
A large part of Commencement planning and preparation included mood boarding and directing a photoshoot for promotional material and the grad book cover. This project was high profile and required a lot of flexibility and immediate action as direction and project parameters changed regularly due to Covid restrictions or input from the marketing director and University president.
Branding | Directing | Layout
