The world of architecture can be intimidating. It’s heavy on technical jargon, positions itself as an exclusive club, and can feel unattainable to the people who simply love great design.
Brandon, the founder of WayneArc, saw this and wanted to change the conversation. He set out to create a brand that made architecture feel approachable, engaging, and inspiring.
Our challenge was to build a visual identity that could evolve with the business while staying true to a strong, timeless foundation.
Branding
Illustration
Art Direction
Services
When Brandon came to Remarkable Visuals, we knew the WayneArc brand needed to be both sophisticated and welcoming. We built the strategy around three guiding ideas: creating a brand that engages and educates, a visual identity that feels timeless yet adaptable, and a strong design system that is instantly recognizable. It was important that WayneArch could speak to both seasoned professionals who value craftsmanship and to design enthusiasts, eager to invest in beautiful, meaningful spaces.
To bring the brand to life, I focused on crafting a voice that felt warm, knowledgeable, and conversational — turning complex design concepts into something fun and consumable.
Visually, we explored two creative directions: one rooted in classic architectural aesthetics, and another infused with a vintage warmth that felt like a warm study. The final identity blended rich, layered typography with imagery that balanced precision and artistry, ensuring WayneArch felt both historic and fresh.
More than just a business, WayneArch was built to be a movement—one that brings people into the world of design instead of keeping them at arm’s length. The brand’s storytelling leans into the behind-the-scenes process, client experiences, and architectural insights, creating a community of people who don’t just appreciate good design, but understand it. With a strong strategy and a compelling visual identity in place, WayneArch is set to grow into a trusted, inspiring voice in architecture—one that makes the industry feel a little more human, and a lot more exciting.
