I developed a number of concepts that played heavily into the concepts of bridges or conversation. The idea of a helping hand, or someone reaching out to bridge the gap. Once a concept was established I continued to build out the campaign.

The campaign needed to feel friendly, but informational. To accomplish this, I leaned into a simple illustration style that looked and felt different than Liberty’s more traditional photography style. Posters and table tents were spread around the campus, with digital messages being rotated on tv screens. A more in-depth pamphlet was available as a resource in the student services office.

The limited color palette and illustrations made this a fun and challenging project with a beautiful end result across multiple platforms.