Working with Kaitlin to help the Brooks Floral brand take shape was so special. She founded the business in 2021 as a way to honor her brother and his life. Focusing on floral arrangement and operating her business helped her mourn his loss and find the beginning of healing. When talking to her, it was easy to understand how much the business meant to her.

While Kaitlin clearly had a vision and direction she loved, she was having difficulties translating it to her website and logo. After chatting with her and jumping into some strategy and mood boarding it was truly rewarding as we were able to take bring her vision to reality. The garden inspired color palette reflected her favorite travel destinations and the blooms she loves to work with. The typography was inspired by vintage hotels you’d find in Palm Springs or California or even along the coast of Australia.

We’re excited to see Brooks Floral grow as it serves the Denver community.