When to Invest in Professional Branding Services
Did you know over 4 million businesses are started every year in the US? Over 50% of these businesses fail within 5 years of opening. It's no small undertaking to become an entrepreneur. So what sets apart successful businesses from the 50% we never see again?
First of all, have you ever seen a well-known, successful brand that didn't have a good or at least intentional visual presence? Branding is just one step of many to driving a successful business, but it is an important part. When do you know it's time to take the leap and invest in professional branding?
Timing Is Everything: Service vs. Storefront Businesses
If you're running a service-based business, waiting until the 1-2 year mark before diving into professional branding might be the sweet spot. Why? By then, you've likely gained valuable insights into your target audience, refined your service offerings, and identified your unique selling points. This deeper understanding will empower you to craft a brand identity that truly resonates with your audience and sets you apart from the competition.
More than likely, in the first year as a service business your greatest asset is time. DIY branding can offer you a cost-effective solution. With so many online tools and resources available, you can take a hands-on approach to designing your logos, creating social media graphics, and developing basic brand assets.
As your business becomes more demanding, outsourcing specialty work like branding may become more advantageous, ensuring a cohesive and compelling brand identity that resonates with customers and continues driving business success long term.
On the other hand, if you're operating a storefront or product-based business, it's often best to invest in professional branding right from the get-go. Establishing a strong brand presence early on can be a game-changer. By building brand recognition and creating a memorable visual identity to foster trust and credibility with your customers early on, professional branding sets the foundation for long-term success in the competitive marketplace.
Whether you're a service-based business or a product-based one, investing in professional branding is a key step toward achieving long-term success. While the timing may vary, the benefits of branding—such as increased brand recognition, awareness, and trust—remain constant.
So, whether you're just starting or looking to refresh your brand, now is the perfect time to invest in professional branding and take your business to new heights!
Ready to elevate your brand? Reach out and we can help bring your vision to life, and get you ready to make a lasting impression on your customers. Here's to your branding success!
